Brand design for healthcare and tech creator
Hey Health Tech
Lauren is a former pharmacist turned health tech coach, guiding healthcare professionals into non-clinical roles in the tech space.
Where we started:
Lauren was doing an epic job at building community with her DIY brand, but she wasn’t feeling confident in the connection with her audience, and she felt that the colour palette needed a lot of work. With the goal to take her business full-time in the next year, she was ready to make her brand explode.
The solution:
As part of the Brand Spank package, we worked through her strategic foundations, including nailing down the target audience and gathering inspiration and analysing competitors to generate insights. On day 1 she got her initial strategy and concepts to review, then day 2 I worked through the feedback and rolled out brand collateral. Day 3 she received her final brand files ready to roll!
Lauren: What are you most looking forward to now that you have your brand sorted?
“I feel so much more confident. I always questioned what I was doing - changing up logos and visuals all the time. Now I don't have to question it and I can focus on other things!”
Website: heyhealthtech.com
Lauren, founder
“I've never felt more confident that my business is real. The world needs it.
The process of having to explain the business helped me get so much clarity. Then having you repeat back the vision and expand upon it? I've never felt more confident that my business is real. The world needs it. And now? They're going to trust it rather than being confused by all of the random visual assets and messaging I was throwing at them.”
Brand guidelines cheatsheet
Business card design
Logomark in colour
Behind the scenes: initial working file
Behind the scenes: concepts mockup creation
Logo suite brand design
Social media template design
Brand digital concept
Brand strategy and insights to inform concepts
Logomark design purpose
Web mockup for online course portal
No more agonising over your unprofessional, uncohesive brand
You could spend months of your life bashing your head against the wall trying to make your DIY brand or website perfect, and never end up happy with the outcome.
Or, you could hire me to do it for you.
I’ll make sure your full brand experience looks mind-blowingly-profesh, and saves you time, money, and precious brain cells.
Discover the 2-day mini brand intensive that transformed Lauren’s business.