ABout me

Meet

Ruth

Brand & web designer, Tokyo-dweller, and fierce defender of the high-waisted jean.

Which brings me beautifully to my point – thanks high-waisted jeans.

Too many designers rely on trends, and forget about what fits your unique business.

(Put the low-rise jeans away, I can see your g-string).

Let me explain.

When I designed my first logo in 2018, the cut-through of branding was *very different*. Gradients in logos were still trending, 3-page, 300 word websites were the standard, and commenting on a post in a Facebook group actually got you business.

That’s all it took to stand out in the industry… dreamy, right?

But when I launched my own business socials and website, I really struggled to get leads online.

I’d umm and ahh over the words on my website, play around with different social media templates for hours on end, and get bogged down in all the details trying to make it pixel perfect.

All that work and where did it get me?

Getting spooked 👻 and going back to full-time contracting ‘cos I didn’t know where the money was going to come from.

But other small business owners were getting leads and sales. HOW?

I decided to dust off the books and learn all I could about…

Brand strategy, authentic storytelling, and SEO.

And pretty soon I was starting to get consistent leads from Google, connect with small business owners on socials, and get enquiries that start like

“I've been on your email list for a little while now and love what you're putting out in the world!”

Then I doubled down and created intensive project packages, so clients would know what to expect and be able to transform their brand and confidence in less than two weeks.

Because design that *actually* makes you money is less about following the trends, and more about nailing your strategy so that you can truly connect with customers across all touch points of your business.