Fonts have feelings too! This post breaks down the emotional psychology of brand fonts, and why (hot take incoming) they’re more important than your logo.

Struggling to get new clients from your website? Lindsey from Setagaya Yoga Studio was in the same boat—until an SEO Showdown Audit changed the game. Want to know exactly what we did? Read the full case study here.

How does Google rank websites in 2025, and how can you make your site stand out? I’m spilling the beans with five actionable tips to boost your traffic, optimise your site, and make Google love your pages. Whether you’re a small business owner or a solo entrepreneur, this guide has the low-hanging fruit you need to climb those search rankings.

Learn how neutral brand colours (backed by colour theory) can bridge the gap to your customers, and increase brand recognition. Discover inspiration for your neutral brand colour palette. Read the blog.

Want to spend less time doing your business chores, and more time making your business profitable?? (It’s a no-brainer, if you ask me). Here are 5 things you can create templates for to save you time, headaches, and *wallowing in admin*

In the hustle of DIY entrepreneurship? Me too, and blogging has been a life saver for me. Since last year, I’ve never run out of content ideas, almost tripled my website traffic through SEO, established authority in my industry, and nailed down my tone of voice. You can do it too!

In the era of DIY entrepreneurship, crafting a brand that captivates your audience and converts them into customers is the ultimate goal. I’ve distilled my signature brand strategy process into five clear steps for you to work through on your own!

SEO Series #3: We’ve covered the SEO basics, but you want more people on your website, ASAP? More website traffic means more people engaging with your brand, and ideally buying your product or service. Here are 6 ways to boost your traffic with marketing and SEO.

SEO Series #2: SEO for website design, simplified. We’ll go into user journey and sitemap, page design, meta titles and descriptions, optimising your images, and other technical things to get you sorted.

SEO Series #1: For business owners and website DIY-ers who want more people on their website, but don’t know where to start. We’ll go over how Google knows what pages to show, and how you can use SEO to help.

Do you have a DIY website that looks… DIY? I’ve rounded up 5 simple hacks to take your website from amateur to professional in no time, convincing your audience that you’ve invested serious $$ in your website design (shhh… I won’t tell).

Colour is a (not-so) secret language that speaks to our emotions, influences our decisions, and shapes our perceptions. Follow the steps to understand the psychology of colour, and create a palette that connects with your audience.

Surrounded by incredible designers, I had the most enriching time with my panel experience at a conference. Read on for practical takeaways and ideas I had from connecting with other small business owners.

Gift ideas for your small business besties this holiday season. The twist?! They’re all free. Read on for practical gift ideas to boost confidence and reach on social media and google for the small business owners in your life.

As a small business owner myself, I used to find marketing my services so difficult. Read on for practical tips and my thoughts on learning to love content marketing and social media.